The programmatic platform for digital signage developed by NEC Display for Digital out-of-home, Vukunet, campaigns is by MediaCom and Clear Channel installed in 40 shopping centers in United Kingdom.
The Agency MediaCom and the outdoor advertising company Clear Channel UK they have teamed up to test the new advertising platform programmatic, Vukunet, which automates the purchase, planning, execution and optimization of campaigns Dooh (Digital out-of-home). Vukunet is being tested by MediaCom in 40 malls of Clear Channel in the United Kingdom, including Trafford Centre in Manchester and Meadowhall in Sheffield.
The platform Vukunet, developed by NEC Display Solutionsprovides operators of digital signage networks, owners of location and media agencies and brands, solutions and more dynamic methods for deploying applications that meet the needs of the market and users.
"We are beginning a journey that will allow us to discover the true potential of Dooh technology and we will be implementing a new platform, Vukunet. We are confident that this will benefit delivery and, ultimately, optimization, digital campaigns", explains Gill Reid, board director of MediaCom.
This NEC platform will allow advertisers to send content directly to digital displays around the country, and can review and optimize your campaigns in real-time and eliminate a series of processes that until now were made manually.
"With this project is to highlight as Dooh campaigns may be carried out simultaneously with the online campaigns. Our goal is to facilitate processes and open up new opportunities for advertisers,"says Dirk Huelsermann, responsible for Vukunet in EMEA, NEC Display Solutions Europe is.
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