An immersive digital signage solution is what will offer salon Coca-Cola in CineEurope 2014, which will be held from 16 to 19 June in Barcelona. A project that has been done in collaboration with NEC Display, Intel and Littlebit Technology by YCD Multimedia.

Salon Coca Cola CineEurope 2014

From 16 to 19 June, Barcelona will host of CineEurope 2014, an edition in which Coca-Cola will participate as main sponsor of the event and that will come with a lounge in which prevail digital signage.

A project that is being carried out by YCD Multimedia in collaboration with Littlebit Technology, NEC Display Solutions e Intel. "This year, Coca-Cola is the main sponsor of the fair CineEurope and was important to help her so that she could show a complete digital signage for cinema complexes solution," says were Sharon, Vice President of product management, YCD Multimedia.

Facilities of NEC in this space include MultiSync LCD displays ranging from the 46 to 80 inches. In addition, the 55-inch series XUN will offer a new experience in video playing trailers of movies and different sponsorships. The menu boards, the cash register and the information point will be also trained by professional large format of series V of NEC screens.

On the other hand, there will be a projection of Coca-Cola 'Splash' which will take place using two projectors from NEC PH1400U installation of 14,000 lumens. These devices will count with the last version of hardware and the latest generation of edge-blending. Also, the visitors may check how the range of projectors 3-chip offer an image only using the resolutions more high.

Stand Coca-Cola CineEurope2014The stand will also have areas with interactive experiences that will seek to foster the participation of visitors to interact with the equipment will be installed.

From the sale of tickets at the box office, awards, movie promotions, posters... now everything revolves around immersion elements that enhance the experience of going to the movies.

"Our solutions for cinema complexes are the result of a careful examination of all aspects of the environment of going to the movies today. In them is combine flows of work efficient, the technology of videowall of class world and the use of automation intelligent, the content dynamic in time real to lower costs of property and operation of systems complex. "In CineEurope, our goal is show all the possibilities that is can use in a room with a solution of signage digital", clarifies Sharon.

Por tercer año consecutivo, la Ciudad Condal es la sede de este evento profesional orientado a los sectores de exhibición y distribución cinematográfica. CineEurope 2014 está organizado por el UNIC (International Union of Cinemas) en colaboración con Prometheus Global Media (PGM). En el Centro de Convenciones Internacional de Barcelona (CCIB) se realizará una feria comercial, donde se exhibirán las últimas novedades en servicios y equipamiento para las salas de cine, un programa de conferencia y proyecciones de las próximas películas.


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By • 6 Jun, 2014
• Section: Digital signage, Display, Events, Production, Projection

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