Crocus Group uses Scala for the digital signage network of its shopping centers in Moscow

Scala's technology is used in the digital signage network that Crocus Group has deployed in its Moscow shopping malls., which serves as a support for your wayfinding solutions.

Crocus Group has deployed a network of digital signage in its shopping centers in Moscow to support wayfinding solutions. This infrastructure, covering an area of more than 1,9 million square meters, you are using digital signage software from Scala to facilitate interactive navigation.

Wayfinding solution allows visitors to interact with screens as if they were using a personal tablet, showing contents that include a map with the locations of the stores that are in the different shopping centers, advertising messages and information from establishments.

This network is made up of 25 Full HD interactive displays, vertically mounted and connected to your own individual digital signage player.

Crocus Group centrally manages the interactive wayfinding digital signage solution. Contents are loaded manually through the Scala Content Manager interface or automatically from multiple websites. In addition, the Crocus group team uses scala designer to add banners or scripts with the content that appears on the screen.

Crocus Group plans to expand this digital signage network with the opening of new establishments.

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