Sanitas promotes its health insurance with an outdoor campaign carried out by JCDecaux and Ymedia

A series of interactive canopies have been arranged in Madrid and Barcelona to promote Sanitas medical insurance. likewise, Users are also invited to take an X-ray selfie. An outdoor campaign that has been launched by JCDecaux and Ymedia.

JCDecaux Innovate E Ymedia have developed an outdoor campaign to promote Sanitas health insurance through a series of interactive canopies, equipped with touch screens, that have been made available to users in Madrid and Barcelona.

This campaign consists of several actions: the invitation to discover the Sanitas app, the promotion of a tablet that they give to all those who take out health insurance and the invitation to take a selfie in X-rays with Sanitas. In addition, Interactive canopies will be on animated loop where company creatives will rotate.

Sanitas gives away a Samsung Galaxy Tab tablet 3 Lite Wifi to all those people who take out health insurance with their entity and invite you to take a selfie in X-rays in the marquesitas that have been arranged for this purpose.

One of the requirements to be able to take the X-ray photo is that you must be of legal age, If so, it goes to the photograph, If not, looping animations will be returned. When the user touches the screen it goes to camera mode. You will have three opportunities, in the last one it is automatically passed to the next screen. If the user does not want to take a lightning photo, navigate to the app directly.

Once the photograph is taken, a pop up opens with the registration. After entering the data, an instant email is sent to the user with the link to view the photograph and that link will be the one that can be shared on social networks.

Ymedia manages the advertising investment of Sanitas after winning the contest called by the health company. His proposal was valued for the integration of on and off media, innovation, Strategic approach and creativity. Wink, the digital transformation agency created by Alejandro Estévez and Gabriel Sáenz de Buruaga e Ymedia, She is in charge of digital strategy.

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