As part of the Transport Museum of the Swiss city of Lucerne and following the tradition of this country in chocolate marketing, its managers have created Swiss Chocolate Adventure, A multimedia exhibition for your visitors to take a virtual tour of, from the port of Hamburg to West Africa, into the world of cocoa with the help of Panasonic's projection technology.

Panasonic Museum Transport Lucerne

As if it were the well-known movie 'Charlie and the Chocolate Factory' (although without so many vicissitudes for his characters), the Lucerne Transport Museum (Switzerland) has incorporated the Swiss Chocolate Adventure exhibition into its proposal, that he proposes to the 'choco-addicts'’ A multimedia journey into the world of cocoa, in a country known for its tradition in the treatment and marketing of this sweet food.

For twenty-five minutes, Visitors take a spectacular tour with the help of new technologies to learn about the origins, Chocolate production and transport, which starts through a container-shaped elevator that transports them on a virtual journey from the port of Hamburg to West Africa, One of the largest cocoa production areas.

Panasonic Museum Transport Lucerne

After exiting the container, Visitors board one of the ten carriages (similar to those of an amusement park) To walk the Chocolate Route. Along the journey, The carriages stop at various themed rooms, as well as in front of large-format projection screens in which experts in this food explain its preparation with the help of high-resolution images and videos.

A highlight of this sweet tour is the so-called intermezzo, during which the ten vehicles leave their stations to glide through the exhibition in a joint choreography, which is accompanied by sounds and shocking projections to create an immersive experience for visitors in the world of cocoa.

Panasonic Museum Transport Lucerne

To achieve this, Ten PT-DZ680 projectors from Panasonic, nine of which feature the manufacturer's ET-DL030 ultra-short-throw lens, that allows you to reduce the projection distance by a 60% compared to conventional short-haul systems.

This feature is one of the main factors that led the museum to opt for Panasonic's solution. Projections, The movement of the wagons, Moving Background Scenarios, Themed rooms and sound form a complex choreography to create an immersive experience for visitors.

Panasonic Museum Transport Lucerne

This is how Valentin Spiess explains it, CEO of SiteGround Company, the Swiss-based company responsible for the conceptual design of the exhibition: "We were looking to create an immersive experience that was entertaining and informative. We use short-range targets for two reasons; Firstly, because it allowed us to carry out large-scale projections in limited spaces, that would have been impossible otherwise. and, Secondly,, Because we could hide the projectors in the ceiling, out of sight of visitors".

Another requirement in the selection of the projectors was that they be quiet, as they are located in the upper area through which visitors pass on their tour, "And Panasonic's systems met exactly these conditions," says Spiess. The solution as a whole is very interesting, as there are other wide-angle projectors on the market, But they don't have as much quality, whether in terms of resolution, brightness or definition".

Panasonic Museum Transport Lucerne

The DLP projector 1 Panasonic PT-DZ680E chip offers 6.000 lumens of luminosity, WUXGA resolution and the manufacturer's specialized RGB Booster technology, providing a high level of brightness and realistic image and color reproduction. This system is equipped with a double lamp and an ecological filter that provide reliability and operational stability for uninterrupted use 24×7, as required by the museum, which also makes it easy to expand and integrate into multiple applications.

Panasonic's visual solutions have also been installed in other areas of the Swiss Transport Museum. For example, At the I-Factory exhibition, that offers visitors an interactive experience to explain the basic techniques on which information technology is based.

Panasonic Museum Transport Lucerne

The core elements of i-factory are four multimedia tables, Multi-user and multi-touch, showing images provided by this supplier's ceiling-mounted projectors that use a mirror to achieve this.

As Markus Ottinger points out, IT Director of the Lucerne Transport Museum, "We needed a low-noise projector, high resolution WUXGA and excellent definition for this application, Because the tables work like a touch screen, with the camera tracking from below. In addition, It was essential that the projectors were reliable and rugged because the 365 days of the year".

In another of the exhibitions that can be seen in this museum, called Media Factory, Visitors can create their own TV shows, Panasonic's visual and broadcast solutions have been installed to enable them to experiment with the operational methods used in television and broadcast studios.

[vimeo]https://vimeo.com/115626802[/vimeo]


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by • 30 Apr, 2015
• section: Case studies, outstanding, formation, projection