Intelligent Display identifies the buyer's profile and emotional reaction

Through facial recognition technologies, the Intelligent Display identifies the buyer's profile, your emotional reaction to a product, the time you interact with it and the frequency of repeat visits to the point of sale.

Disme and TC Group Solutions, Spanish companies dedicated to the POS and commercial interior design and point-of-sale technologies sectors respectively, have teamed up to develop and commercialize the Intelligent Display, A facial recognition device that makes it possible to turn a conventional display into a sales tool for brands, advertisers and retailers.

Intelligent Display integrates a WiFi receiver, a GPRS system and software. With WiFi Receiver, that is placed in a strategic place either in the window or inside the store, and with which it is possible to recognize the gender of the buyer, your age range and the time you spend interacting with the product.

The software identifies the frequency of repeat visits by customers at the point of sale, A very useful piece of information for brands when determining whether a product is sold on impulse or rationally, A sporadic customer or loyal customer. To Retailers, This information helps them to know the most frequented shelves in their commercial establishment and to better define the product layout according to the consumer profile.

The third element is a standalone GPRS system that stores recognition data and transmits it in real-time to advertiser brands to streamline decision-making.

Intelligent Display is very easy to install at any point of sale and is marketed throughout the European Union. Disme and TC Group have already started to implement it in Spain among their clients, and they plan to launch it on the French market at the Digital InStore fair (Equipmag), that will take place next time 23 September in Paris.

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