A large multitouch videowall, called Timeline of Modern Art, allows visitors to the Tate Modern in London visualize and consult a timeline about 3,500 artworks from 750 artists to create a cultural and interactive experience that brings modern art all audiences.

Tate Modern Bloomberg Philanthropies Framestore

British National Museum of Modern Art in London, better known as Tate Modern and part of group of Tate museums, is one of the most visited in this city and in the world, with about five million visitors a year.

In order to further promote its exhibitions and outreach to its extensive collection of contemporary art, its leaders have renewed for three more years the contract with Bloomberg PhilanthropiesThrough the Bloomberg Connects digital initiative, which has become a global industry standard in the interpretation of art.

Tate Modern Bloomberg Philanthropies Framestore

Precisamente Tate Modern fue la primera galería en ofrecer recorridos digitales, que obtuvo un premio Bafta por su innovación técnica. Como explica Nicholas Serota, director de este centro, “desde que se abrió la Tate Modern hace quince años, hemos trabajado con Bloomberg para ayudar a nuestros visitantes a comprender, disfrutar y participar con el arte moderno y contemporáneo. Esta nueva asociación aprovecha este éxito para satisfacer la creciente demanda de participación e interacción digital y los visitantes de todas las edades tengan nuevas maneras de explorar la colección”.

En esta línea, Michael R. Bloomberg asegura que “Tate Modern es uno de los museos más dinámicos del mundo, y estamos encantados de ampliar el acceso público a sus colecciones con nuevas y emocionantes maneras de experimentar todo lo que el museo tiene que ofrecerles. Estas innovadoras herramientas digitales innovadoras harán que las visitas sean más gratificantes que nunca”.

Tate Modern Bloomberg Philanthropies Framestore

One of the latest developments of this partnership has been an interactive timeline - Timeline of Modern Art-, which includes works by contemporary artists from 1900 to the present day, shown with all kinds of information and links to other works of the Tate Modern on a large touch video wall, 6.5 meters long, designed by the creative and production studio Framestore, who won an Oscar for visual effects and his work in films known as 'Gravity' or 'Guardians of the Galaxy' .

After two years of development, Framestore y su compañía VFX han trabajado en el diseño de software y hardware para la línea de tiempo digital en la Tate Modern. Uno de los retos de este proyecto era recabar, organizar y digitalizar la enorme cantidad de datos procedentes de más de 3.500 obras de arte de 750 artistas que forman parte de su colección permanente de arte moderno y que abarcan 125 años de historia.

Tate Modern Bloomberg Philanthropies Framestore

Precisely link each of the pieces, at the time and with all kinds of details, many of them in turn connected around a selection of seventy key movements of international contemporary art history and connections between artists through time, should be displayed in a visual, interactive and attractive to all audiences in a large display system, which also offer videos and different images to multiple users simultaneously.

Therefore, the video wall comprises sixty screens with an equal number of rear microprojectors incorporating infrared sensors to create a touch screen, through which multiple users can explore while intuitively and smoothly in a waterfall text and images, artistic works chosen.

Tate Modern Bloomberg Philanthropies Framestore

Como explica Jonny Dixon, productor ejecutivo de Framestore, “el desarrollo de la línea de tiempo ha sido una actividad muy interesante y creativa para nuestro equipo. Sabíamos que la instalación tendría que cautivar tanto visualmente como usarse de forma casi innata para adaptarse a las necesidades de la cada vez más amplia Tate Modern y mostrar la colección a los visitantes de una forma completamente nueva”.

The Bloomberg Connects initiative Tate Modern and Bloomberg Philanthropies will continue to grow in content, with new artists and movement, as well as digital tools during the next three years and the new museum space which opens to the public in mid-2016, so that visitors understand, interact and discuss the ideas presented in the exhibitions.

To this new mobile application is added to help visitors on their journey through this space, with access to in-depth information about artists and movements of all museums encompassing the group: Tate Modern, Tate Britain, Tate Liverpool and Tate St Ives.


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By • 24 Nov, 2015
• Section: Study cases, OUTSTANDING, Digital signage, Display, signs distribution, Training, Production