Crearys tiene como misión el desarrollo de contenidos y formatos audiovisuales adaptados a las nuevas tecnologías, tanto para la televisión conectada como para nuevos entornos como la realidad virtual y la publicidad integrada en las marcas.

Television conectada

Tras su reciente entrada en el mercado publicitario con Tres60 Multimedia y el inicio de su expansión internacional a través de su alianza con Eurocom, Tres60 se ha unido al Grupo Avalon para fundar Crearys, compañía que se centrará en el desarrollo tecnológico y contenidos para el entorno de la televisión conectada y realidad virtual.

Television conectadaAl frente de Crearys se encuentra Chema Bautista, whose expertise focuses on media management and publishing services launch.

Crearys' mission is to develop apps that adapt to this new technological reality of communication. In a first phase it will focus on the creation of audiovisual content and formats adapted to new technologies, tanto para la televisión conectada como para nuevos entornos como la realidad virtual y la publicidad integrada en las marcas.

Television conectadaIn the field of connected TV, Crearys will design and implement applications focused mainly for smart TVs, AppleTV and Chromecast and, in the area of virtual reality will focus on Google's popular CardBoard, Samsung's Gear and Facebook's Oculus.

likewise, Crearys also has a department to offer outsourcing and consulting services for those companies that manage digital content and that have to make the leap to new digital media.

The new company accumulates more than 25 years of experience in the content sector and has professionals of the highest level in the audiovisual and technological fields.


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by • 25 nov, 2015
• section: Signal distribution, business, production, Dynamic advertising, augmented reality