Created to promote tourism in the capital of Spain and belonging to his consistory, has awarded Hiberus systems competition for the development of the database of tourist information, as well as the provision of all the necessary technological elements; development of the front and back of all systems, as well as integration with their existing portals.
The company Madrid destination Culture, tourism and business, belonging to the Ayuntamiento de Madrid, is responsible for the management of programmes and cultural activities, artistic, and educational organization, support and dissemination of the same, and the provision of all the services associated to this activity, as well as the management of municipal policies of promotion and tourist attractions of the city, its Imaging at the national and international levels and the management and exploitation of intellectual property rights derived from the works likely to generate such rights resulting from the above activities.
Precisely in order to encourage innovation in the tourist area of its activity, this municipal company awarded the computer consultant Hiberus systems the competition for the development of the database of tourist information about Madrid, in a project that also includes the supply of technological equipment, development of presentation and layers of access to data from all systems and integration with the current Madrid destination websites.
In this project, Visual Cramb has been responsible for the development of the digital signage network, based on media players of Spinetix for the management and publication of content in a video wall consisting of sixteen 55-inch model UD55D monitor of Samsung (in 4 × 2 configuration).
To this the distribution of other standalone screens of different sizes, the QM85D and DM65D models of the same manufacturer, in different areas of the office to the public of Madrid Destino, located in the Casa de la Panaderia in added emblematic Plaza Mayor.
The publication of the contents of system cartelería digital Madrid Destination is managed remotely with software Elementi X SpinetiX control, from which are loaded and programmed the content displayed both the video wall and the rest of monitors deployed in its headquarters.
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• Section: Cases of study, Digital signage, Display, Distribution signals, Dynamic advertising