Customer experience specialist has been responsible for the installation of twelve screens, 55 and formats 75″, this multi-purpose venue of Madrid (old Palacio de los Deportes) used to show visitors the programming of events, offers bars and food establishments, as well as the retransmission live streaming.
Musicam It has been selected and company responsible for the installation of the new Hall Visual systems Multipurpose Barclaycard Centerone of the busiest in celebration of events, concerts, etc. of the capital of Spain, has deployed as a differentiating element of communication with its customers and visitors to other similar centers in Madrid.
The project is based on the supply and installation of eight 55-inch screens, located in the corridors of the grounds, close to the bars and to track and bleachers, and entries in four sets of 75 inch multipurpose installed on the main access to the Barclays Center (in Goya Street and the Avenida Felipe II) that those responsible for this installation are used as a means of communication and information both to show the programming of events and concerts to promote the offer of restaurants and bars that are located in the same.
While one spreads this visual project it is the live broadcast of what happens on the track of the enclosure, so that any event can be taking something at the bar or going out to buy a snack in the establishments of the enclosure without losing anything of what happens on the stage.
To do this, Musicam has worked in conjunction with the manufacturer of screens Led Dream con el objetivo de desarrollar una solución sencilla para realizar transmisiones en vivo por medio de la tecnología de Live Streaming y haciendo uso de la red Wifi de Barclaycard Center, con el despliegue de varios reproductores digitales que convierten en streaming cualquier fuente de vídeo para transmitirla y reproducirla en las pantallas instaladas en el recinto.
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• Section: Cases of study, Digital signage, Display, Distribution signals, Dynamic advertising