Digital communication has taken a new twist on an important trade center in California with the installation of a large video screen Led curve around an elevator in the center of campus, manufactured, designed and installed by Daktronics.

Daktronics NewPark

Located in the main space Newpark Mall, in the Californian town of Newark, LED display 5 x 3 meters Daktronics surrounds the elevator enclosure "to create a stunning visual piece that attracts the attention of visitors -subrayan their responsible-, and offers a unique opportunity for marketing all products from 150 shops present."

With a pixel pich 6 mm, this screen provides clear images from any angle around the elevator, as well as used as ambient lighting to create an attractive visual experience while purchases are made or rests in the main hall of the center.

Daktronics has been responsible for design, manufacture and installation, becoming "the first curved screen that covers over eighty square meters; an engineering design that had never been done before and is part of a larger visual transformation to this mall, "note from the US multinational.


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By • 2 Mar, 2016
• Section: Study cases, Digital signage, Display, dynamic Advertising