This is a proposal for Movistar and onthespot that facilitates the creation of promotional campaigns and to analyze the results in terms of footfall and profile, as well as improving the positioning of the brand in social media with shares of direct communication.

Movistar onthespot Spotwifi

Spotwifi is a service, they have developed Movistar and OnthespotWhich enables small and medium enterprises to create differential buying experience offering WiFi access in facilities and developing personalized marketing campaigns.

Movistar onthespot SpotwifiThis solution facilitates the creation of localized promotional campaigns: concrete actions to reach the customer to connect to the WiFi network at the point of sale.

Campaigns can be customized and programmed in time quickly through a web portal. In addition, to analyze the results to give the company a complete view of footfall and profile.

The Spotwifi service is easily installed with a WiFi antenna and is configured from a Web portal, offering a global vision: resources and secure access to public WiFi by customers, design and creation of campaigns, number of users they are connected, etc. It also improves the positioning of SMEs in social networks with direct communication actions which give greater visibility to the brand.

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By • 11 Mar, 2016
• Section: Digital signage, Distribution signals, Dynamic advertising

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