The specialist in digital signage and digital communication has created or | Neo, a division that will boost Oriol Tomas as director of strategy and that combines digital technologies, communication of data and digital interconnect in real time to offer an added value to the retail sector.
The new unit of business or | Neo that has put in place Neo Advertising together with the expert Oriol Tomas has as objective offer a value differential to the retail starting from projects digital and communication, with advanced solutions of management and communication at the point of sale based in processes of transformation digital.
The so-called Neo orbit (in showing these hyperconnected solutions offered by the division or |) Neo) Intelligent retail analyzes the interactions with the consumer in the store to impact on perceptions and behaviors.
As noted from the company, "or |" Neo reinvents the way of connecting with the consumer on their route and generate value from the data collected from the retailer and consumer. "With this the proposed manages to reach them objectives main in retail: sell more, with better margins and loyalty to them customers".
This division will be Oriol Tomas as partner and director of strategy. Degree in economic UB and MBA Iese, this expert brings more than twenty years of experience in multinational leaders in its sector, as Procter & Gamble, Danone S.A and, more recently, as director general of the division more strategic of Nike Football.
In this division, Neo Advertising brings his experience and knowledge of technical and creative projects of integration of digital signage in large companies such as Carrefour, Repsol, DVK insurance or Calvin Klein among others.
Among the benefits of the integration of the intelligent retail, the company stands out positioning, since 91% of consumers related to digital signage (or a digital experience) with brand modern and innovative; the capacity of personalization in the experience of purchase, and the called content marketing, since a good strategy in networks social during the buy can multiply by four them possibilities of an expenditure greater.
From the company blog they suggest that "it is time to step into the future. It is no longer sufficient to identify the grouping it public. Now we talk about the individual consumer, know what moves and what decisions it takes to know him better. Therefore, the proper implementation of digitization will be key to a more efficient point of sale "management.
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• Section: Digital signage, Display, Distribution signals, Business, Dynamic advertising