For the first time, The festival arrives in the capital with its MarketLab in which a selection of the most innovative Spanish creativity and technology projects will be exhibited, where music technology will predominate, virtual reality, 3D printing, Citizen Science, Live coding, Collective experimentation and open source.

Sonar+D MarketLab

Friday 13 May, Sónar+D, the International Congress of Creative Technologies and Digital Culture, held in parallel to the Sónar festival in Barcelona, will show in Madrid a selection of the projects of companies, Most innovative Spanish creation laboratories and scientific research centres. Some initiatives that can be exhibited in the Boetticher Ship.

The presence of Sónar+D in Madrid is part of the Imperdible_01, A conference on technology, creativity, experimentation, Art and music organized by the Cotec Foundation.

Makeroni Eye of HorusIn twelve stands and with multiple demonstrations, Sónar+D will present music technology projects at its MarketLab, virtual reality, 3D printing, Citizen Science, Live coding, Collective experimentation and open source.

MarketLab is a space where the projects developed by creative laboratories are shown., Medialabs, Universities and companies. A place to test solutions that explore new ways of creating, Production and marketing, and where the initiatives and tools that will shape the creative experiences of the future are presented..

It is an environment that encourages direct interaction between creators and different audiences as investors., Artists, Technologists and the general public.

Virtual RealityAmong the initiatives that can be seen include those of Zaragoza Makeroni, creators of Eye of Horus glasses, recently awarded by NASA, with which it is possible to move objects without touching them.

Combines machine vision and image processing technologies to recognize the position of the pupils and the object towards which the gaze is directed. They will also show the helmet called Mental Fridge, which allows a machine to deliver a soft drink by concentrating the user.

Digital manufacturing will be present with MediaLab Prado, that will bring the prosthesis of an electric hand for children developed collaboratively and under open source; Makespace Madrid, that will show as a scoop the 3D food printer; and Ultralab that will attend with two sound installations where the public will be able to know electronic textiles and electrically conductive ink.

Virtual reality arrives with the Madrid studio Future Light House that will present an immersive experience on the evolution of language, inspired by the Hopi Indians who did not have the concept of tomorrow.

SonarD Madrid

In music technology, highlights the 3D and binaural sound that can be experienced with the installation of Eurecat, the Zynthian platform for sound synthesis with free software and hardware, and Oval, the digital version of the Hang, A disruptive musical instrument. In addition, the technology company Conductr, will present HiLo, fruit of his collaboration with the Barcelona group Cabosanro, that explores the relationship between music and technology through an app that allows the public to interact with a curious instrument created by the Catalans.

Citizen science will have its space with Scifabric that will exhibit projects such as Micropasts, which helped recover a huge collection of archaeological finds from the Bronze Age; Barcelona Supercomputing Center, with an interactive visualization of twentieth-century music, and the social experiment We Know what You Did Last Sónar, that will analyze the movement of the attendees.

For its part, the Ibercivis Foundation will carry out the Collective Music Experiment, that will allow the public to create songs and obtain data on network behavior and creativity.

SonarD Madrid

The Enlightment: Sound of light

parallel, The technological show The Enlightment will be held, a concert focused on the sound of light by the Italian duo Quiet Ensemble, where the instruments of an orchestra are replaced by lamps of different sizes and shapes.

Neons replace violins, the strobe lights to the percussion and the theatrical spotlights to the clarinets. Through copper cables, The artists will extract the sound of the electric current and give voice to all the light elements. Real-time processed sound. The result is a burst of blue flashes, greens and yellows with the familiar buzz of light, amplified into music.


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by • 25 Apr, 2016
• section: audio, control, Signal distribution, Events, lighting, production, augmented reality, simulation