The Spanish technology has created a room immersive in this contest so professionals to try new experiences of virtual reality to boost events.
The tenth edition of Event Days, which today closes its doors in the Pavilion 1 of IFEMA -Feria de Madrid, counts with the participation of Inmedia Studio (booth B85) and the creation of a room immersive in which numerous activities created with virtual reality to suit projects and designs events that provide different the audience experiences can be tested.
This immersive room account with virtual devices such as glasses HTC Live, so that the user more daring challenge to vertigo 'walking' around a fine table on a precipice, or dive into the icy waters of a lake in the Pyrenees or even explore a city bike still stand, while the rest see it integrated in a virtual environment.
Also, Jose Luis Navarro, CEO of inMediaStudio, explained in a presentation to directors of production of events, how them technologies immersive can mark the difference and create solutions adapted to every budget, term and objective in this type of projects.
In this regard, the company was the creator of the action of immersive marketing of one of the scenes of 'Mission Impossible 5: Secret Nation' as a technology partner Paramount Pictures Spain (details on) Digital AV Magazine), An experience that the producer has decided to replicate in the UK and United States.
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• Section: Display, Distribution signals, Events, Training, Augmented reality