With an area of 240 square meters, this outside, designed with the display Samsung P6 solution, support has become a privileged place so advertisers to capture the attention of passers-by.
The square of Callao is an of the zones more traffic of Madrid. The heart of the shopping district and leisure of the city is that spend more than 51,000 cars a day and why walk 113 million people each year. A place where the solutions of signage digital exposed can get to a large audience and where the project Super 8, created by the team founder of City LightsIt continues to expand its facilities.
For the last stand of digital signage that was just released in the area has been used an Led display outdoor Samsung P6 of 6 × 37 meters and will be used to promote the contents of the plaza cinemas, as well as to show the most relevant news of the day and advertise other products, events, etc.
As already proposed in Digital AV MagazineIt's the last proposal that Super 8 culminates the DooH (Digital Out of Home) infrastructure that is making in this area. The screen is is located in the facade of the building of Metrovacesa (where is located the FNAC in Callao) and with their 240 meters square is converts in the more large until the date in Spain.
Among other features, this new screen technology allows to offer new applications live more participatory social networks and with most innovative content; interactivity with mobile devices with actions carried out in the Plaza de Callao at certain hours of the day during the broadcast; Championships of video games with several participants competing simultaneously live; shares of augmented reality, as well as live broadcasts made in the same square and other sites.
Samsung Led P6
P6 LED displays incorporate high quality diodes to provide a deep contrast and a wider viewing angle with a resolution of 960 × 5760. Characteristics that make it ideal for installation has been done in the Plaza del Callao.
This panel consists of light emitting diodes (LED) intelligent, and has functions for resistance to dust and water. Also it displays for more than 100,000 hours, operating at temperatures between 40 degrees Celsius and 55 degrees Celsius.
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