Digital signage solutions manufacturer and developer of the first platform for DooH and DPB, respectively, have signed a collaboration agreement to integrate the solution AVA, which certifies the hearings, analyzes the data and mood State of them without interfering with their privacy.

The collaboration agreement between Easescreen, manufacturer of solutions hardware and software for digital signage represented in Spain by TechEx, and Quividiprovider of the platform for Audience & Context Aware for Digital Out-of-Home (DooH) and Digital Place-based (HFA), provides the integration of the AVA (Anonymous Video Analytics) solution

Easeascreen is a system of modular content management, with a simple and intuitive interface to create and distribute digital advertising and content to any number of screens within a network of digital signage. One of its advantages is that he allows control, schedule and update a variety of multimedia and interactive formats of automatically as manual, in real time and individually for each display, as well as from mobile devices.

For Gerhard Pichier, sales director for Easescreen, "the demand for this audience measurement solutions to grow, and are pleased to collaborate with the market leader in this field." "Both companies is found in an excellent situation to offer a solution comprehensive, innovative adapted to make facing future challenges technical and to requirements of customers in the environment of the digital signage".

With the interface developed by Quividi, audience measurement solution can be integrated into Easescreen as a complementary product. Using data analysis, the success and the effectiveness of advertising content can be measured and compared, as well as identify trends and correct processes.

Thanks to this collaboration, it is also possible to define specific parameters of audience interactive, as different to young viewers content display and older; men or women, etc, in order to design more effective audience campaigns.

"Integration with Easescreen is part of the strategy Quividi to partner with the best manufacturers in the industry and convert the digital signage in a more effective, responsive and accountable medium-Quang Nguyen assures Ke-Phuc, CEO of Quividi-. With the combination of both technologies, there will be more network operators and brands capable of accurately measuring the impact of its content and design campaigns for different groups of audiences. "

Techex, wholesale value-added solutions for the digital signage market, recently joined your proposed business systems Austrian manufacturer Easescreen (more data Digital AV Magazine).

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By • 4 Nov, 2016
• Section: Digital signage, Display, Distribution signals, Business, Dynamic advertising

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