With this operation, valued at 7,500 million euros, South Korean giant strengthens its presence in the market of sound, with brands such as JBL, Mark Levinson, AKG, Lexicon, Infinity and Revel. However, this strategic move is a bet by the company by entering the segment of the automotive industry and, more specifically, by the connected car, where Harman has a leading role.
After completing the purchase, which is expected for the third quarter of 2017, Harman will go to become a subsidiary of Samsung Electronics America, although it will operate as a subsidiary independent, and your address will continue to lead Dinesh Paliwal, current President and CEO of the company. Also, keep the template e facilities and the brands of audio, both professional as of consumption.
Is is of an operation strategic on the part of the manufacturer South Korean by expand their lines of business and boarding is in new markets.
To its catalogue of products, Samsung will incorporate the business of audio of Harman that includes them brands JBL, Harman Kardon, Mark Levinson, AKG, Lexicon, Infinity and Revel, in addition to the licenses of Bowers & Wilkins and Bang & Olufsen. Solutions that have a strong presence in the environment of professional installations, both permanent, in stadiums or museums, as in different events.
These brands will optimize the competitiveness of those lines of telephony mobile, screens, solutions of reality virtual and products portable of Samsung.
However, the base of this acquisition is located in the line strategic of it company that wants to bet strong by introduce is in the environment of the automotive, a market that is expected that grow more than 100,000 million of dollars in 2025.
Harman has a strong presence in the segment of solutions for the networked car and has developed various systems of navigation, entertainment, security and voice. More than 30 million vehicles around the world of brands such as BMW, Toyota and Volkswagen have their services.
Approximately 65% of the sales made by Harman in the last 12 months (7.000 million) are related to the car. Its order for this market, to June 30, 2016 was approximately 24,000 million.
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