Two models of these 100-inch screens have been installed in its flagship store in Amsterdam, along with CS Digital Media CMS. A project of digital signage that has helped the company of selling clothes to the retail sales increase.
The C & A clothing store chain is still committed to digital signage and, this time, it has done so in your store logo located on Damrak (Amsterdam), where it has installed two screens LaserPanels of 100 inches, being the first teams of this line of DNP denmark that are used in a point of sale (POS) application.
These screens, whose installation has been carried out by the company CS digital Media, have as objective influence in the decision of purchase of them customers, showing them promotions and news that can find in the store.
The Dutch giant's sale to the retail clothes was looking for large format screens to implement a system of display which was part of his concept of advertising. The chain wanted to incorporate more visual content at your point of sale Amsterdam star and improve the perceptions of customers.
CS Digital Media, advertising and digital signage of the Amsterdam firm, became involved in this project with your Content Management System (CMS), a flexible solution that offers remote access to its advertising customers. And, for its implementation was it needed a support of visualization that comply with the requirements of quality and size needed C & A. The LaserPanels 100-inch models were the chosen option.
Wilma Bakkenhoven, Assistant Store Manager of C & A, explains how this signage solution digital helped to increase sales. "Since the system has been in operation, customers have been asking about the collections shown on screens. As a result, often return to the store to pick up an article extra. "Is possible that already it have seen in the store, but is have sense attracted by them models that wore the clothes in the videos".
Originally intended for meeting rooms, LaserPanel dnp is demonstrating its versatility in this point of sale application in C & A, providing brilliant images that provide a great attraction for customers.
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• Section: Cases of study, Digital signage, Display, Distribution signals