The acquisition by the digital division of the consulting firm seems to have sat well to this Spanish developer, which retains its identity and its PosterDigital brand, and both reinforces its international projection, talent and business, and innovation to put Liquid in the new environment digital projects and methodologies under the concept.

All positive and all negative, seems so far the maximum following the acquisition of Signage on the part of Accenture Digital at the end of last July, and since then "live honeymoon in which Accenture has provided and given more, though obviously we have adapted management and other issues while maintaining the freshness and dynamics of technological projects in a different way", explains Jorge Gutierrez, CEO of signage part of Accenture Digital, the new name of the company.

Because of this differential business arises interest and the purchase of the digital division of the consulting firm, which now takes more form with starting up a new common model between the two: Liquid IT.

José Luis Sancho, managing director of Accenture Digital for Iberia and Israel explains it: "from our unit we was not worth the traditional way of doing business and offer services in a rapidly changing environment and which was missing a specific piece to help companies in their digital transformation, that we call IT Liquid, as well as having the talent necessary to carry it out." "We have now taken a leap with the purchase of signage, which adds to the ecosystem of Accenture Digital companies to meet the demand of a new IT fastest, most innovative, and open source-based business".

More specifically, Liquid IT is a strategy of software development that involves the use of modular architectures, reusable components, open source and third parties, as well as methodologies, Agile and DevOps API to significantly reduce time and costs in the creation of solutions adapted to the dynamic of business change and the expectations of users, defined both responsible.

This business model presents one future more promising and profitable in the digital transformation, "since 18% of the investment of the companies will be in this environment, according to data from Gartner, and expected that this total budget will reach 28% in the year 2018", says Sancho, at the time that designates the positive expectations for the adoption of Liquid IT : "between 15 and 20% of the projects which are currently developed in the market already they are due to this paradigm, and 100% of those who are considered innovative and disruptive are already performed under these parameters".

But the challenges of this digital transformation are not simple or fast, mainly in sectors with processes very consolidated and conservative, such as banking, insurance,... in which the gradual cultural change internal, the adaptation of methodologies and new products must show the way.

As Angel Barbero, responsible for business development in signage, points out "the digital transformation is not easy, because both the technology and the methodology are very complex and innovation set the pace, although in more traditional sectors exist as two speeds, a more traditional that will adapt very slowly and the implementation of small pilot projects which is where put in value our Liquid IT model."

Precisely, the acquisition by Accenture Digital, "not only strengthens our company, but it opens the doors to sectors that it was very difficult to access and explain this proposal, in addition to very expensive because we didn't have a pull of very specialized talent that now we have,"she adds Gutierrez.

Digital signage as an added value

In the current signage part of Accenture Digital "another element of business critical when making the decision of acquisition has been the area of digital signage and its PosterDigital system - explains Sancho, to improve the experience of customer in physical space, since at Accenture we didn't have these systems, but content production from a company that we bought ", and can now offer comprehensive services".

One of the issues which still remain to be defined after the acquisition is signage alliances with wholesalers and distributors, mainly of the audiovisual environment, and how adapt to new business as part of Accenture Digital strategy.

One of the proposals that have already shown together to drive this digital experience omnicanal, during the third edition of Accenture Digital Conference (ADC3), held recently in Madrid with the presence of some three hundred officers and fifty CEO of Spain, has been the so-called signage Travel Cube.

It is a digital news station that allows the user to know in advance and in real time the temperature of various tourist destinations. Cubes color indicates what feels like there are in each city, and reseal Passport supported in the cube, the client receives information about the destination (rates for flights, etc.).

For this technical development, signage equipment been used Raspberrys Pi, pressure sensors, images of Instagram cities tagged for screens and connections to an online weather service API.

Expansion and organic growth

Another of the highlights of the Accenture Digital signage integration is the international expansion, since although this company opened a few months ago an office in London and has developed digital projects in other European countries (additional information at) Digital AV Magazine), "now they have put us in tray and strengthens - ensures Gutierrez-, and we'll be there where ask us a project".

To cope with all this, the company will also grow in professional talent focused on developing the model Liquid IT. "We have increased the workforce by 25%, and at the end of 2016 there will be some more people, and the idea is to have about two hundred more over the next three years."


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By • 17 Nov, 2016
• Section: To fund, Digital signage, Display, Business, Dynamic advertising

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