Speaking at DEM 2016, creative director has shown how to transform the point of sale in order to attract customers. And this is achieved by offering new experiences that allow you to interact with the environment, establishing an interconnection between all channels.

Stores get back to capture the customer's attention is the greatest challenge that faces retail market. And this, as explained Jorge Mira, creative director ScalaIn 2016 DEM is achieved by "changing the way they act at the point of sale, establishing an interconnection between all channels. We must improve the experience of customer satisfaction. Customization, interconnection is the key. "

To meet these challenges we must get people to interact with the environment, that have sensory experiences. "We want customers to buy a brand, not a product and this is achieved by experience".

Speaking Jorge Mira gave the example of the case of Google has created 'non-store' aimed at the establishment is not to sell there but redirect the client to the online world "reconquering the user amplifying experiences."

This is a store hued visuals, dynamic tools that capture the customer's attention and "invited" to interact with the environment. "What they have done in Google is to amplify experiences is the same concept as Sacla based solutions. Reenamorar tools that seek customer, build customer loyalty to the brand. "

In the room where they were held conferences organized by Caverin/Econocom DEM at its 2016 event, different solutions Scala advocating multiplatform interactivity and guidance were exposed.


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By • 24 Nov, 2016
• Section: Control, Digital signage, Display, Events, Dynamic advertising

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