The 37th edition of this event enhances online communication with visitors through visual displays distributed throughout the enclosure and mobile devices, in addition to launching the so-called 'Interactive Guide Exhibitor', with all the information of the event, and innovations of companies to offer virtual and immersive experiences to tourists.

features 2017Which will open its doors from 18 to 22 January in IFEMA - Feria de Madrid, last preparations to celebrate what will be the 37th edition in its path with a clear focus on using technological tools applied to the tourism industry to improve the relationship and information to visitors and exhibitors.

A new feature in this aspect is the creation of the 'Interactive Guide Exhibitor', through which he can hire, to know the modalities of participation rates, assembly, organization, promotion and contacts of this international tourism fair , which so far only on paper edited and now your scanning adds more visibility, connectivity and effective management procedures.

Fitur 2017 bet by the latest technology to tourism also includes the new proposals presented exhibitors at this event. Thus, the Spanish Tecnalia show developments and applications for viewing tourism products through immersive and augmented reality, creating new user experiences with different interactive tools.

Meanwhile, the contest will Movilok both its mobile solutions such as the recently introduced for the digital signage market: interactive showcase Showcases (more data Digital AV Magazine), Which helps to enrich the customer experience of a hotel turning any surface display (TV, LED screen, video wall) in an interactive environment.

Other technological proposals that can be seen and enjoyed in Fitur 2017 are of Infotactile, with devices integrated digital and audiovisual format with mobile phone, tablet, computer, etc; the Tourcard card company of the same name, which incorporate maps and audio guides as well as a sales platform of complementary activities P2P, or Formentera & E-Mehari, offering an immersive experience on the island of Formentera with videos 360 using virtual reality goggles.

Integrated sales and marketing in the tourism sector with innovative search engines like Guestcentric solutions; and management application for travel agencies Pipeline Software, or also the technology for this environment IST-Fibos to sell cruises with B2B Internet applications, are other technology companies numerous proposals for the tourism industry.


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By • 29 Nov, 2016
• Section: Digital signage, Display, Distribution signals, Events, Business

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