The Showcases solution has been installed on a screen that is visible from the outside and has become a point of interaction with customers, from a mobile terminal via web browser or QR code can access the services offered by the real estate.

The real estate company has implemented long lets Solution Showcases interactive showcase of Movilok to optimize the customer experience. This is an alternative way to publicize their services.

This has been integrated into the TV screen located inside the establishment view from outside and now has become a point of interaction with customers who can access the services offered by the real estate from mobile phone through web browser or by scanning a QR code.

Traditional digital signage solutions that use real estate offer only information about products or services in one direction (screen-user). With this tool, Movilok offers long lets a solution of two-way interactive digital signage that enriches the customer experience as it enables you to interact with the contents exposed.

For this Madrid-based company specializing in the management of leased property it is very important to attract the attention of potential customers who need to rent or buy a home.

“Con Showcases hemos encontrado una forma alternativa de ofertar nuestros servicios desligándonos de lo tradicional y nos permite destacar sobre la competencia. Capta la atención de las personas que se detienen a contemplar nuestro escaparate de servicios, que en muchos casos son el último empujón que necesita el potencial cliente para entrar en nuestro establecimiento. Existe un porcentaje muy importante de potenciales clientes que, derivado de su juventud, están muy habituados a la interactividad con sus smartphones y tablets. Showcases encaja con los hábitos tecnológicos de este perfil de clientes”, comenta Alcalde González, director de Alquilares.

Its ease of use is another advantage. Movilok solution works even without the need to download and install any application on the phone, using only your phone browser.

With this interactive advertising solution, customers can select and filter content, download details of the proposed real estate, send information all in real time. In addition allows interactive virtual visits to homes.

This system of interactive digital advertising offers it Movilok as a cloud service through a recurring subscription. The system collects usage statistics and query window allowing the owner to know what their products or services more than consulted and arouse interest.

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By • 11 Jan, 2017
• Section: Cases of study, Digital signage, Display

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