The specialist in digital signage Neo Advertising has developed and managed this project for the German multinational energy, which now has a channel of internal communication and other corporate.

After changing its name late last year to become RWE International innogy SEThis energy multinational, based in the German city of Essen, has opted for the advantages of communication technology it offers digital signage at headquarters that the Spanish subsidiary has in Barcelona.

Development and management of this project, Innogy has benefited from the development and management specialist Neo Advertising, Which has launched two channels, one internal communication and other corporatist, designed to inform employees of company news and industry, as well as enhance the brand image and branding when the company visit, respectively.

Neo Advertising has been responsible for creating dynamic content for the corporate channel with content from Twitter, sources of information on the renewable energy sector, as well as specific content for the inner channel. Based on the new brand image of Innogy SE, this specialist in digital signage has adapted the aesthetic codes of his stylebook to audiovisual medium present in both channels.

Content management, maintenance and monitoring of the entire audiovisual project is also the responsibility of Neo Advertising by AppSpace platform and cloud player mode i3 Nuc.

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By • 3 Feb, 2017
• Section: Cases of study, Digital signage, Display, Dynamic advertising

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