Designed and manufactured by Daktronics, this solution is installed above the door to attract the attention of visitors and passers-by. With a curved format, slightly tilted forward, the display is more than thousand square meters and provides a spectacular digital canvas that supports direct sunlight and displays bright images, high contrast and color depth.

The Queen Elizabeth Olympic Park is a sports complex that was built for the Olympic and Paralympic 2012. Located east of London Games, hosts several sporting venues as the Aquatics Centre and the Olympic Stadium.

For the latter is selected to Daktronics para diseñar, fabricar e instalar una pantalla Led curva de 1.128 metros cuadrados, la cual se encuentra ubicada encima de la puerta de entrada. Se muestra como la mayor Led de Europa y está montada de forma que está ligeramente inclinada hacia abajo para que pueda ser fácilmente visible desde el suelo.

“Esperamos que esta pantalla Led, la más grande de Europa, se convierta en elemento icónico para los visitantes que acudan al Parque Olímpico Queen Elizabeth. Servirá para informar y entretener a nuestros clientes al tiempo que ofrece un valor añadido a nuestros socios comerciales, patrocinadores de eventos y grupos de la comunidad. Nuestro reto ahora es utilizar esta pantalla y sacarle el máximo partido mediante la visualización de contenidos que mejoren aún más la experiencia de los aficionados a los deportes, los asistentes a conciertos y clientes corporativos”, comenta Linda Lennon, Chief Executive del London Stadium.

La marquesina de esta pantalla de gran formato mide 13,9 metros de alto por 81,2 metros de ancho, proporcionando un espectacular lienzo digital a las personas que acuden a los eventos o que pasan por delante del estadio. Con un diseño de 15 píxeles en alta resolución, este display ofrece un alto nivel de brillo capaz de soportar la solar directa mostrando imágenes de gran contraste y profundidad de color.

This display solution not only stands out for its size of over a thousand square meters but also for its curved form, embedded in a cone-shaped structure that leans forward. "This is a development done at half at an angle, which appears horizontally along the top and bottom ends and vertical in each part," says Ewan Prentice, Daktronics Sales Representative.

With this inclined configuration, the generated content traditionally would be deformed, elongated and curved. To avoid this problem, Daktronics has created templates and guidelines that help the creative team to produce content that conforms to the curvature of the screen.

For installation, a process in which the company participated EDS, has used the software management and control Venus Pro that provides great flexibildad to the programming content.


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By • 6 Feb, 2017
• Section: Cases of study, FEATURED, Digital signage, Display

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