This project, carried out by the specialist in digital signage for this area of ​​Telecoalia Group franchise, is not only the recovery of this establishment, after the earthquake in 2011 Lorca, but its digital transformation with the largest Led facade of Spain to the date.

The Spanish company Group Telecoalia It has recently completed a new project in the pharmacy sector by franchise Health & Pharma TV for this environment, with the digitization of San Diego establishment of Lorca (Murcia), which was severely affected by the earthquake of 2011.

Like many historic buildings in the old town is seriously damaged by the quake city, this pharmacy had to be completely demolished, although the office remained open without interruption for this tragedy in which nine people died and hundreds were wounded, lorquino people provide basic services and emergency services.

Years later and after a deep rehabilitation, San Diego de Lorca pharmacy opened its doors, and when almost six years of Sinister have passed, those responsible for this establishment celebrates the adoption of the latest digital technologies with the installation makes a months of large format digital support (20 m²) with LED technology, which have placed at the head of pharmacies in Spain with largest digital facade.

This process of digital transformation has been carried out by the Spanish company Health & Pharma TV, specializing in the installation and content management of this type of supports with an entertainment channel called Infotainment (more data Digital AV Magazine).

With this great project, lorquina pharmacy joins 'Premium Pharma', the first national network of digital advertising facades of pharmacies, which serves as a showcase for pharmaceutical companies to promote their products.


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By • 22 Feb, 2017
• Section: Cases of study, Digital signage, Display

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