The upcoming edition of the event for the retail industry Euroshop 2017 is the framework chosen to present this range that combines LED technology with dynamic digital advertising to deliver a communication and promotion of differential products.

Led Displays POS is the name Brand Digital, Portuguese specialist in outdoor advertising and digital interior, in collaboration NetScreen, Manufacturer and distributor of the brand, has given its new range of equipment with LED technology for dynamic communication and display of products at the point of sale (POS), which in line systems Led Mupis, Led Box adds and led Billboards.

Among other features, POS Led Displays offers more versatility in segmenting communication and content, its impact and the branding and promotion of the products displayed, with the possibility of rotation thereof, to provide the firms with a flexible when making their promotional campaigns at the point of sale differential, dynamic and.

This has been the case of Bacardi-Martini in Portugal, whose leaders have pointed out that "it is a different computer that allows brands to stand out in an environment that tends to be static in a store. Versatility is another differential because it facilitates the promotion of various brands of one supplier in this display LED. Undoubtedly, it is an innovative way of communication, attractive and powerful in the process of consumer purchasing decision, which allows a more qualitative brands selling their products. "

The official presentation of POS Led Display will be in the event the retail sector Euroshop 2017Which will take place from 5 to 9 March in the German city of Dusserldorf, and in which format and range sizes are displayed to accommodate different product segments: Standard, showing the products individually on four shelves; Cooler POS to expose products individually and paddle, plus space for a refrigerator; Hybrid POS and to expose products individually and palette.

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By • 24 Feb, 2017
• Section: Display, Events, Business, Dynamic advertising

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