Together with Mediaset Spain have created an experience of engagement that uses motion detection and sound emission hiperdireccional that younger can mimic the movement of one of his favorite while listening to the soundtrack of the series aliens.
Mediaset España and the external circuit of screens Iwall in Shop They have developed an interactive campaign that revolves around the launch of the new version of the animated series Ben 10, which has recently joined the children's channel Boing offer.
Through this advertising medium, marketed exclusively by Publiespaña for eight years and offers sensory experiences able to connect brand and customers at the point of sale, it has been possible to bring children to the main protagonists of this fiction series.
It developed shopping centers in Madrid, Barcelona and Valencia, it is shown with the aim of strengthening among smaller gestural interaction and augmented reality through interactive displays.
Using motion detection and issuing hiperdireccional sound has created an experience of engagement that has allowed younger customers of these malls interact with one of their favorite alien, giving them the option to imitate their movements while listening to the soundtrack series.
In addition, we used animated 2D graphics simulating the same effect as Ben 10 achieved with the clock allows you to become alien and provide it with super powers.
Through its circuit screen, composed of more than 674 screens and 10 Leds large format in 47 shopping centers in Spain, Iwall in Shop achieves a kind of non-intrusive advertising, with a high power of segmentation and high levels of memory the traditional media.
Iwall in Shop is created sensory experiences with tools such as augmented reality, directional sound, gestural interaction and tactile and olfactory marketing, increasing levels of brand recall (93%) compared to traditional media (37% ), according to a study by the consulting firm Hamilton.
This support, located in shopping centers in all areas to achieve the widest possible coverage, it also offers a high segmentation aimed at providing the customer the most suitable target according to different criteria (geographic, demographic, behavioral or schedules).
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• Section: Cases of study, Control, Digital signage, Display, Dynamic advertising, Augmented reality, Simulation