XD LS and players are responsible for providing content to screens installed in the Club Drai and combine synchronized animations and sponsored ads.

BrightSignIn collaboration with advertising agency Socialure, They have developed a digital signage experience for Cromwell Casino in Las Vegas.

El objetivo era fomentar sus activos digitales y crear un mayor impacto en la discoteca y otros puntos clave dentro del casino. “Hemos eliminado la infraestructura basada en ordenadores para reemplazarla por una red integrada por los reproductores de BrightSign, consiguiendo una plataforma mucho más estable y ágil a la hora de enviar cualquier tipo de contenido digital”, explica Emile Van De Coevering, director creativo de Socialure.

The centerpiece of the project is a set of LED screens, as well as 20 televisions located in the Club Drai (Drai's Club), one of the night's most iconic destinations and Las Vegas entertainment. Supports that offer great opportunities to promote the brand image or be used by sponsors of various events organized.

XD LS and BrightSign players are responsible for providing content to these displays, alternating between synchronized animations, which are displayed on screens lighting, and ads promoting the sponsors of the club.

Drai Club also intersperses feeds from Facebook and Instagram, showing social messages in real time and post club patrons marked with designated social labels.

The entire network is managed by BrightSign Network, with BrightAuthor playing a key role in content creation and scheduling allowing the contents in advance and eliminating downtime.

We have also installed other screens in different areas of the Casino Cromwell that are used to show summaries of the events that have been or will be held at Drai Club and provide information on what is happening in this nightclub.

The next step in this project will be the inclusion of media player Live TV XT to provide this circuit digital signage. This application also include all-in-one AVnu modules incorporating the BrightSign digital signage (DSM) interactive touch screen.

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By • 27 Apr, 2017
• Section: Cases of study, Digital signage, Display, Distribution signals

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