Madrid football club and technological manufacturer have signed an agreement to provide the new stadium rojiblanco professional displays, televisions and outdoor signage solutions next generation, according to the project that made the professional area of ​​LG Electronics Spain.

Wanda Metropolitano, the new stadium of football club Atletico Madrid will feature the latest audiovisual technology LG ElectronicsFollowing the agreement signed between the two organizations. A project that will coordinate the professional area of ​​the Spanish subsidiary, LG Partner 360To provide professional displays, videowall, televisions and signage solutions rojiblanco every corner of the enclosure, in which he also participated Telefónica as a partner.

As noted by Jaime de Jaraiz, president and CEO LG Iberia, "the technological innovation of LG screens, with half a century of experience in manufacturing and marketing, culminating in the most advanced television technology LG Oled- market is the he has driven and determined the agreement of both companies, which is based on our vision of being next to our partners and the values ​​promoted by their fans this club. "

Both the number of screens and monitors instalad0s, for its advanced features, Wanda Metropolitan is a landmark in the construction of sports stadiums and the use of technology to enhance the experience of the spectators in the football events (more details in Digital AV Magazine), "But it also means a qualitative leap in the betting Atletico Madrid to differentiate themselves in the personal attention to visitors before, during and after games, as well as all events that take place on campus."

In this line of offering professional solutions with the latest technology and personalized attention, LG Partner 360 has been designed hand in hand with those responsible for the Atletico a chord technology deployment with both sports and business, Atletico Madrid future challenges.

Led curtain, giant scoreboards and connectivity

Among other solutions that can be disclosed until next September, "Wanda Metropolitano will have a visual curtain LED on the deck surrounding the stadium, complete with three giant scoreboards in the field and another circular stand screen, as well as one videowall on the exterior facade in the Fan Zone is the largest installed in a sports arena so far, "has appointed the commercial director of Atletico Madrid, Íñigo Aznar, during professional event LG 'Together', held today at its headquarters and that this newspaper will provide more information.

Además, otra de las innovaciones del nuevo estadio al servicio de los aficionados y visitantes es que “todo el recinto estará conectado con tecnología WiFi -apunta Aznar-. Se está desarrollando una app móvil para que el aficionado comience su experiencia desde antes de salir de casa, con todo tipo de información, durante el encuentro y una vez finalizado”.

Por parte de Telefónica, Javier Llorente ha subrayado la complejidad de este proyecto “tanto por la obra civil que ha supuesto como por desplegar e integrar tecnología que permita transmitir las emociones que representa el club en todo el recinto a los aficionados. Combinarlo ha sido un gran desafío de innovación y LG tenía la tecnología diferencial en la que se suma la pasión que se produce en un entorno como el del fútbol”.


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By • 9 May, 2017
• Section: Cases of study, Digital signage, Display, Business, Dynamic advertising

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