The goal of this alliance is the renewal of much of the already installed media, and incorporating new elements of digital advertising in 82 centers, with mupis LCD screens 6 square meters or 60 square meters monopoles.

Clear Channel will be responsible for the modernization, digitalization and exploitation of advertising media over 130 commercial spaces owned by Carrefour, Carrefour Property and Carmila in Spain.

La innovación se ubica en el centro de la estrategia empresarial de Carrefour y su promoción forma parte del compromiso de la cadena con fabricantes y clientes, ofreciéndoles productos que representen un mayor valor añadido en su cesta de la compra. Este nuevo acuerdo, que Carrefour Property, filial inmobiliaria del Grupo Carrefour, ha suscrito con Clear Channel se integra dentro del proceso de digitalización de la compañía en sus establecimientos, para dotarlos de la última tecnología y consolidar su estrategia omnicanal, multiformato y multimarca.

The implementation will take place during the last quarter of the year, will allow the centers have multiformat, intelligent and capable solutions to adapt their content in real time, representing a breakthrough in communicating with customers and visitors.

The main objective of this alliance is the renewal of much of the brackets already installed in commercial spaces Carrefour, Carrefour Property and Carmila; as well as incorporating new elements of digital advertising in 82 centers, as mupis LCD screens 6 square meters or 60 square meters monopoles with the latest developments and technological features.

In addition, Clear Channel is responsible for the operation and management of all these new advertising media.


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By • 8 Jun, 2017
• Section: Digital signage, Display, Business

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