The Pavilion is built like a house with three walls covered with LED screens that are used to display messages creative digital high-impact advertising.
Stureplan Square is one of the busiest areas of Stockholm, where they spend a large number of passersby as it has numerous restaurants, nightclubs and shops, as well as being a meeting place and entertainment for young Swedes.
In the center of this square is installed The Pavilion, outdoor advertising support that is designed to cause a high impact on the audience, offering the opportunity to make contact with brands and products in an innovative way.
I was about a cube digital signage, developed by visual ArtIn collaboration with the founders of The Pavilion Sweden AB. Its interior can become an exhibition center, shop or showroom, while its exterior is covered walls built by Led screens forming three sides of the cube. The distance pixel screens is 2.67mm generating a clear image that is visible from anywhere in the Stureplan square.
The larger screen, the central, measuring 2.4 x 3.36 meters and the sides, having dimensions of 2.4 x 1.42 meters. Total display area is 14.88 square meters. Advertising campaigns can also be synchronized with other digital spaces operated by Visual Art.
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