Universidad Complutense de Madrid (UCM) and the University of Valladolid (UVA) through the faculties of Information Science and Commerce, respectively, and consulting Sociograph have signed a framework cooperation agreement to create a new unit Framed innovation in the audiovisual sector, for both teachers and university students and professionals.
This agreement university-industry collaboration, which includes the creation of an already third mutual cooperative space in the Madrid institution aimed at students, teachers and professionals, including research projects related to digital marketing, audience measurement and emotions in the audiovisual environment and advertising and training courses in planning and design for the production methodologies related to both fields.
With a duration of four years, this collaboration also includes organizing events and other related media companies activities and the creation of an innovation unit supported by different universities and companies in the sector, for the implementation of projects based on innovative neuroscience.
The agreement has attended the dean of the UCMJorge Clemente; Dean of the Faculty of Commerce GRAPESJosé Antonio Salvador; director of marketing content Mediaset EspañaJavier Lopez Cuenllas, along with the director of the Department of Communication and Advertising I Faculty of Madrid, Patricia Núñez; and Enrique Hornos and Elena Martín, executive directors and operations SociographRespectively.
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