Daemon Quest, the Spanish consultancy specialized in marketing and sales strategies, and Onthespot(Telefónica On The Spot Services), specialist in the activation of the point of sale, have signed a collaboration agreement to offer strategic consulting services and digital content that allow them to meet the needs of their customers in the sales process, and that have been framed under the Shopping Experience concept 3.0.

Telefónica On the Spot Services (Onthespot), Division specialized in Point of Sale Activation, and the Spanish Marketing and Strategy consultancy Daemon Quest have reached a collaboration agreement to offer strategic consulting services and digital content to their clients during the sales process. Both companies pursue with this agreement, baptized under the name Shopping Experience 3.0, Improve your customers' results, helping them maximize their revenue and rationalize their costs, thus improving its profitability. All this, always seeking to meet business needs and reinforcing the brand values they want to convey.

The Shopping Experience methodology 3.0 Identify where the opportunities for improvement of companies are in all their points of sale (shops, Websites and other online media). The tool integrates new technologies, such as social networks and the importance of content in linking with brands.

The Shopping Experience 3.0 applies to different customer relationship points: both in physical stores, as in web pages and online stores, or through any type of mobile device. Vicente Muñoz, CEO of Onthespot, Reviewed: "In this way we grow with our customers., giving them increasingly integrated services, global and innovative to meet the requirements that the digital world demands, and also accompany them in their evolution".

For its part, Rafael Mombiedro, Daemon Quest partner, He has ensured that the world of marketing is no longer divided into actions and market on and off line, but companies have to approach their customers from any area and be able to offer them an experience as users that transcends the pure and simple purchase process. "In this sense, Marketing strategies must change, be increasingly complete and approach the needs of each segment of customers and consumers".


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by • 28 nov, 2011
• section: business, Dynamic advertising