Domino's Pizza has found in smartphones the perfect weapon to advertise. The fast food chain has launched a new interactive campaign in the United Kingdom consisting of 6.000 Billboards located at bus stops that combine mobile marketing with augmented reality.

blankTaking advantage of the possibilities offered by augmented reality for marketing and advertising, The Domino's Pizza brand has launched a new interactive campaign in the United Kingdom that combines this technology with mobile marketing in more than 6.000 Fences located at bus stops. Developed by the mobile application company Blippar, invites customers to become fans of Domino's in order to obtain exclusive discounts, In addition to being able to order and pay for their pizzas from their smartphones.

When users download the application they can interact with any of the billboards and take advantage of discounts and promotions. The company's intention is to activate customers with local offers and interactivity more powerful than QR codes., For example. Domino's will thus have total availability and great customer impact thanks to the plus of augmented reality technology.


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by • 9 Jan, 2012
• section: Dynamic advertising, augmented reality