Faced with the growing loss of effectiveness, profitability and impact of traditional TELEVISION ads, the advertising market has a new specialized agency that offers entertainment solutions linked to a brand as an effective way to connect with the final audience by generating its own audiovisual content, achieving a high ROI.

The specialized independent agency Branded Entertainment and Branded Content is presented to face the growing real loss of effectiveness, profitability and impact of traditional television ads due to the saturation of commercial spots and breaks, to zapping, to the fragmentation of audiences due to the emergence and ways of consuming the new digital television channels and by the new alternative models, Flexible, Converging, interactive and personalized Internet-based, creating and developing complete, tailor-made branded entertainment solutions, for digital television, web TV, Video games, Mobile, social media platforms, Radios, musicals and films.

As explained from the newly created agency, “we combine knowledge of 20 years, creativity and advertising strategy, in the creation of exclusive digital content, Attractions, quality and branded tools for everyone, achieving a high ROI. Brands and TV programs converge on interests and communication objectives. Advertisers take an active part in social life and advertising evolves towards an exercise of responsibility and social commitment. We create and develop creative and innovative in-house unscripted entertainment formats, Universal, multi-screen and consumer derivative products. We help brands find and connect emotionally with their audiences. The consumer is currently active. In such a competitive environment it is essential to have a positioning and a brand promise that generates preference”.

The main objective of branded entertainment is to communicate the image and benefit of the brand with its own production of original audiovisual content relevant to the user., in an innovative way, original, credible, potent, Honest, modern and cost-effective, and then look for the appropriate means to distribute them. Interact the brand with the consumer to make it grow in addition to adding value, motivate, entertain, amuse, thrill, passionate, excite, seduce, build loyalty and make you enjoy. An exclusive and inimitable experience.

Branded content is a new concept of advertising strategy that consists of brands becoming part of the script of a series, movie or TV show, synergistically and discreetly mixing commercial information. Reach consumers very effectively, non-intrusive, achieves high impact rates and establishes important emotional connections with consumers. Each brand can become a powerful communication channel in itself, generating engagement with the target.

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by • 11 Jan, 2012
• section: Dynamic advertising