The external communication group JCDecaux has unveiled its new commercial strategy for the year that has just begun, which is based on a rethinking of the circuits based on a commitment to digital media.

JCDecaux has presented its new commercial offer for the year 2012 that stands out for a revolution in its conventional circuits to optimize them according to three main values: Greater coverage, Greater segmentation and a commitment to innovation with digital media as the main protagonist. An evolution marked by the emergence of a new, more urban consumer profile, More technological and more critical of what it sees around it and of brands that seek to achieve greater advertising profitability at this juncture.

To do this, JCDecaux has reconfigured its circuits, achieving a differentiated offer that prioritizes obtaining specific objectives based on the needs of each advertiser. New national circuits stand out, divided by objectives: coverage, Segmentation and call to action that are complemented by a local offer that seeks to approach the needs of local advertisers and approach the point of sale in direct communication with the targets.

likewise, It is worth mentioning the commitment that the JCDecaux group is making for the digitalization of its supports. A selective development that has grown in 2011 with the installation of new digital media in Metro de Barcelona, at Palma de Mallorca and Malaga airports, and in the Marineda City shopping center in La Coruña.

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by • 26 Jan, 2012
• section: Digital signage, Dynamic advertising