the Episcopal Palace of Astorga, work of the Catalan architect Antoni Gaudí and current headquarters of the Museum of the Roads, will be equipped with an augmented reality system that will provide the visitor with information about the building and the pieces it exhibits.

The Bishopric of Astorga and the company Image More have signed a pioneering project in Spain that will allow the application of augmented reality in visits to the Episcopal Palace and the Museum of the Roads. This building is known as 'Gaudí's Palace', because it was designed by this architect, maximum exponent of Catalan modernism.

The objective of this initiative is to increase the number of visitors, until reaching the 100.000 Annual, thanks to the modernization and to take the leap of quality that the Palace demands. The project manager, Miguel Perez, Reviewed: “Let's take this train, new technologies have radically changed tourism promotion”. According to Perez, the strategy to achieve these objectives “is to make the visit an experience. Tourists are our best advertising, although we will also be on social networks”.

To carry out this project, which is currently only used in the Louvre Museum in Paris, the management of the monument will offer tablets for those visitors whose mobile phones do not have the application for reading QR codes. “We propose that tourists can move to the integrity of all the monuments that are linked to the pieces that are in the palace, as well as knowing in depth the motivations and work of Gaudí”. For the laggards, audiovisual guides will be offered.


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by • 4 Jun, 2012
• section: augmented reality