'Paint Job', the transgression of works of art with augmented reality

As a way to celebrate his birth, the new Dutch agency Brilliant after Breakfast has implemented 'Paint Job' at the Rijksmuseum in Amsterdam, An augmented reality application that allows you to visualize a transgressive image or message about works of art.

The rise of digital creativity allows you to experience things differently, even in the art world. The Amsterdam-based agency Brilliant after Breakfast has carried out an original initiative: 'Paint Job', A virtual exhibition with which they 'kidnapped'’ the Rijksmuseum gallery in the Dutch capital. Museum visitors could scan the paintings with their smartphones using the Layar Reality Browser app and, as a result, On the paintings appeared a groundbreaking image or message... literally, or rather.: virtually above them.

[vimeo]HTTP://vimeo.com/42992853[/vimeo]

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