Intel and JCDecaux have been deployed on the streets of London a campaign of digital signage based on technology of face tracking with augmented reality, allowing the transehuntes to choose a topic, placed a virtual hat and make a photo to upload it to Facebook.

Intel It has carried out a campaign of augmented reality outdoor 12 touch screens of JCDecaux scattered throughout the streets of London, as it picks up the daily online Ooh-tv. Using facial tracking with augmented reality technology, System invites passers-by to interact with the ad by choosing a theme (Western, Medieval, Kung Fu), putting a virtual hat on his head, and becoming a photo of themselves, which may be sent then to the of Intel United Kingdom Facebook page. In this way, participants enter a sweepstakes to win an Intel Ultrabook.

The campaign has been planned and contracted by Posterscope Y OMD, augmented reality solution has been supplied by Total Immersion and the art was done by JCDecaux Innovate.


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By • 25 Sep, 2012
• Section: Digital signage, Display, dynamic Advertising, Augmented reality, Simulation