Intel and JCDecaux have been deployed on the streets of London a campaign of digital signage based on technology of face tracking with augmented reality, allowing the transehuntes to choose a topic, placed a virtual hat and make a photo to upload it to Facebook.

Intel It has carried out a campaign of augmented reality outdoor 12 touch screens of JCDecaux scattered throughout the streets of London, as it picks up the daily online Ooh-tv. Using facial tracking with augmented reality technology, System invites passers-by to interact with the ad by choosing a theme (Western, Medieval, Kung Fu), putting a virtual hat on his head, and becoming a photo of themselves, which may be sent then to the of Intel United Kingdom Facebook page. In this way, participants enter a sweepstakes to win an Intel Ultrabook.

The campaign has been planned and contracted by Posterscope Y OMD, augmented reality solution has been supplied by Total Immersion and the art was done by JCDecaux Innovate.

Did you like this article?

Subscribe to our RSS feed and you will not miss anything.

Other articles ,
By • 25 Sep, 2012
• Section: Digital signage, Display, dynamic Advertising, Augmented reality, Simulation