MouTV, the new information system service through screens promoted and managed by transports metropolitans de Barcelona (TMB) for its network of buses and subways, used AOpen multimedia players to offer travel information News and advertising in real time.
With the thousands of passengers who travel daily in the metro and Barcelona's bus network, TMB, the main operator of public transport in the city of Barcelona, wanted to offer users information in real time on public transport together with information practical and General to enrich the journey. MouTV is the new service information system for users of the metro and Barcelona's bus through video screens. A project offering in the platforms of the metro forecast weather and arrival of the next train, and buses travel the line indicating the next stops and connections, while messages are displayed at the bottom of the screens with News of the service or corporate information. The programming of the channel also includes clips of general information and advertising, as well as allowing the update, real time, effects on transport and mobility recommendations service.
This information system has been installed to the length and breadth of the city, on subway platforms, on buses, in subway cars and at tourist offices. During the design of the system, TMB wanted a powerful and reliable system to meet its main objectives. The vast network of digital signage systems works with media players Digital Engine of AOpen, including the AOpen Digital Engine DE67-HA equipped with the 2nd generation Intel Core i5 processor with Intel vPro Technology.
The TMB serve desire led passengers to continuously improve the quality of the service offered to the citizens of Barcelona, its tourists and its metropolitan area. In the daily activity of TMB, to facilitate the mobility of citizens, the key factors are the information and communication. In this regard, TMB have been forced to use new technologies. The aim is to provide up-to-date information to the thousands of passengers who use public transport. The real challenge is in need of updating in real time of the content on an extensive network branched in multiple places, both fixed and mobile. How can the system be built so that passengers receive instant updates of the trip when the system is in mobile vehicles? To make this possible, it is necessary to control centrally, as well as having excellent connectivity across the network. As the system should operate in regimen of 24 hours 7 days a week, it is also a fundamental point to consider both the hardware and software reliability.
Service information system
A centralized system capable of sending information in real time to the screen and place appropriate via LAN, WiFi and 3.5 g. MouTV is the information system that delivers the content right in time along an extensively controlled network. Near the "information service" of the bus or metro stops, the system may present both advertising as important general information, in the case of the subway platforms, MouTV joined the estimated time of arrival and the route, including the hours of next trains or buses for transfer, on the basis of their geographical position which is recognized by the system. Text messages with news and corporate information are presented in the bottom of the screen.
The commercial application of the network works in partnership with the advertising specialist JCDecauxalong with ONadvertising offers space for commercial promotion for a goal Affairs. Offers advertisers the option of selecting points of emission according to the requested place. TMB has created an elaborate network DOOH using cutting-edge technologies. All the emissions have been adjusted so that it can emit in terminals, on trains and buses and can update without any delay. In addition all the systems that contained disttibuyen are configured to deliver a return (feedback) constant with respect to its current state of operation, enabling engineers to control hundreds of players from a single location.
Admire–Telefónica took charge of the project from the point of view of the hardware and management. His challenge was the distribution of content to thousands of screens, distributed the length and width of Barcelona, platforms, stations and moving vehicles. The centralized management system was designed to measure for TMB allowing you to create, send and receive content from a single location. The system also check is performed at this same venue where TI and support staff are ready to keep the system running, thus minimizing both the complexity and the effort required.
Reliable, powerful and environmentally friendly hardware solutions
TMB needed a versatile hardware with excellent connectivity options, which led them to the AOpen digital engine. Semi industrial design the AOpen reproductortes are extremely reliable and able to work continuously and under a variety of conditions. In addition, compact design and ultra small factor form of AOpen players make it easy installation in unconventional places.
AOpen Digital Engine DE57-HA and the DE67-HA were used to enhance the content on platforms. These powerful editions of Digial Engine series support the latest 2nd generation of Intel Core i3, i5, i7, which provide improved adaptive functioning and integrated Visual capabilities. These models have the ability to use the Intel Active Management Technology (Intel AMT). The Intel AMT enables TMB staff quickly and remotely resolve many types of system problems, putting the system back online more quickly, to maintain a high level of service to the pasajetos. In addition, it allows the user manage, diagnose, and recover the system even when you are disconnected.
Inside the buses and the subway trains the AOpen Digital Engine DE2700, was installed with WiFI and 3 G options. This multimedia player entry level constitutes a soluciopn easy to install and with excellent value for money; with processor and integrated memory, graphics processor and Intel Atom to satisfy the majority of digital signage applications. WiFi and 3G are an ideal combination to keep continuously online players. The content can be issued continuously through the 3 G network connection, while the terminals and platforms with integrated Wi¨Fi can accelerate download capabilities. About all this, AOpen multimedia players can handle the rigors of use in mobile vehicles and therefore are the hardware of choice for admiring-phone system integrator.
Between metro and bus, more than 1,200 emission points
MouTV offers real-time information concerning transport networks, but it also offers passengers news and other practical content to improve the travel experience. The system was developed by engineers of TMB and is capable of integrating various sources and generation of personalized content, continuous video multizone to different places in the transport system with the aim of increasing the supply of service and satisfy to the customers to improve the mark"TMB"
In total, DOOH network content can be:
- More than 72 platforms equipped with projectors and large-format screens and the pleasingly panel of mosaic in the line 1 LED video.
- More than 33 metro trains have been equipped with more than 30 screens installed by train of line 3.
- Currently were equipped 80 buses with up to four displays of 19″ per vehicle.
- And many more that will follow with a total of 2000 screens by the end of 2012.
- Integrator: ADmira-Telefónica
- Players: AOpen Digital Engine DE57-HA, DE67-HA and DE2700
- Screens: Soltec
- Projectors: Mitsubishi
- The software management system: Admire
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• Section: Study cases, OUTSTANDING, Case Study SPOTLIGHT, Digital signage