'The Book of Shapes (The book of forms)', available in-app, digital copy and book, It brings together interesting projects from around the world and explores how MicroTiles technology can help architects and designers incorporate ingenious forms into projects that use video, Motion graphics or interactive content.

The Book of Shapes

Christie just published The Book of Shapes (The book of forms), An interesting work that brings together projects carried out around the world that redefine display technology in all kinds of areas, From the shopping environment to the museum, going through the company.

As a free, interactive iPad app, as a PDF version or in physical form, the book explores in what ways Christie MicroTiles, The Revolutionary Constructive and Modular Video Blocks, Help architects and designers incorporate artful, irregular shapes into projects that use video, Motion graphics or interactive content.

The publication of The Book of Shapes: International Design Inspirations Featuring Christie MicroTiles (The book of forms: international design inspirations using Christie MicroTiles) has coincided with Christie's important participation in Integrated Systems Europe, the fair held in Amsterdam between the 29 and the 31 January, and the third anniversary of the market launch of Christie MicroTiles.

The application The Book of Shapes contains MicroTiles installations made all over the world since the product was launched, with visuals, Embedded video and detailed descriptions of different uses of display technology and the results obtained. The app also includes location maps, reference materials as well as an integrated version of MicroTiles Designer 2.0, a web-based tool that allows designers and architects to plan and prescribe projects with MicroTiles.

iPad users have the ability to find and download the app for free The Book of Shapes on the Apple App Store. There is also an interactive PDF, Also free, which allows you to view all examples and supporting material on other tablet devices as well as on conventional computers and laptops.

MicroTiles on the London Stock Exchange

Designed to inform and inspire

"The Book of Shapes has been designed to inform and inspire those who are responsible for integrating display technology into projects and help them understand that the incorporation of digital canvases can energize and transform a space or respond to a business challenge in ways that are as interesting as they are innovative", explains Kathryn Cress, Vice President of Global and Corporate Marketing at Christie.

"We marvel at the extent to which architects, Store Designers, AV professionals and interactive experts have jumped at the opportunity to introduce shapes into their design concepts.", adds Cress, Continuing: "They've totally outgrown that world of rectangle projection. And the most remarkable thing is that we are only beginning to glimpse what can be done.".

The Book of Shapes Pays tribute to projects from several continents, and is structured by categories: commercial environments, Museums and entertainment, Television broadcasts, Events & Shows, Higher Education & Business Spaces.

Among the projects included is a virtual mountain range installed at the History Colorado Center in Denver, gigantic sweeps of MicroTiles in enterprise spaces such as Deutsche Bank's Asia-Pacific headquarters in Hong Kong or Telstra's experience centre in Melbourne, Australia. Transportable and easily configurable, MicroTiles have also been used on numerous occasions at temporary exhibition events, as universal exhibitions, Fairs or events dedicated to fashion.

Exploring the possibilities

The Book of Shapes delves into projects in which MicroTiles are “Melt” with wall, They are housed in furniture elements or completely transform commercial spaces and lobbies. Technology has led to a rethinking of the approach to visual messaging and marketing in public or shared spaces.

One of the most ambitious projects included in The Book of Shapes it is the one that affects the headquarters of the London Stock Exchange in Paternoster Square, where multiple media canvases with a total of 508 MicroTiles envelop the space. The project powerfully reflects the kinetic energy of financial markets and acts as an attractive backdrop at welcoming ceremonies for companies debuting on the stock exchange.

This project is also discussed in detail in another specialized digital publication, The Blue Book: How MicroTiles Helped Make an Impact at the London Stock Exchange (The Blue Book: the impact of MicroTiles on the London Stock Exchange), Downloadable within the app The Book of Shapes or in this web of Christie.

Three years ago, the launch of Christie MicroTiles revolutionized projection technology. today, More than 30,000 units are in operation worldwide and new projects are continuously launched. For example, this Christmas they settled in 425 MicroTiles in the windows of Barneys department stores in New York in collaboration with the Walt Disney Company to decorate some “Electric Parties”.

Flexible and modular display technology

The modular design of Christie MicroTiles allows you to build a projection wall in practically the shape or dimensions you want. Lightweight and compact, Rear projection modules have 41 centimeters wide by 30,5 high and 25 depth, Adapting perfectly to stores, Company Offices, Museums, Airports, television sets, Indoor Sports Stadiums, control rooms and many other applications.

Christie MicroTiles automatically self-calibrate color and brightness and have built-in sensors that monitor the operation of each LED. Each tile detects the adjacent tile, Adjusting your image to optimize the overall result. With almost imperceptible joints between the mosaics, Christie MicroTiles generates a virtually seamless canvas with an unlimited number of super-fine pixels. With its rugged cool-touch screens and high-resolution images, crisp and clear no matter how close we approach them, Christie MicroTiles is the ideal solution for interactive displays.

Access to the book The Book of Shapes.


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by • 7 feb, 2013
• section: Case studies, Digital signage, display, books