The most innovative visual technology of digital signage is exposed with great originality to attract visitors and introduce them to the world of JCB machinery Builder.

JCB Museum

Originality and technology is what has been combined in the museo-exposicion created by JCB in Rocester (England). The goal is that visitors are aware of the history and trajectory of this company dedicated to the manufacture of machinery construction and agricultural equipment. And to make it more attractive for visitors has provided the space for a large number of audiovisual experiences that support many of their products.

Responsible for providing this environment of the most innovative AV technology has been ElectrosonicWhile that of the original design, which takes the machinery and products that are exposed as support, has been responsible MB Studio.

The idea was to combine, in a space of 25,000 square meters, one of the Museum with another exhibition where to highlight the promotion of the brand and its products.

JCB MuseumPanoramic screens, videowall

In the area of exhibition called Early Years included a barn wall of corrugated iron, which acts as a projection surface is issued where a film that tells the story of the company in the post-war era. A few stacked straw bales, along with a hydraulic loader of a single arm that fits the majority of tractors, as a screen projection of images are used in other areas.

The next part of the exhibition shows how JCB has gave to evolve as a brand. In this way, are exposed two of their machines more features such as the telescopic Loadall and excavator of Caterpillar model 110. Its functionality and design are explained through four speakers that are triggered through a sensor break-beam.

In the same way, is located a large screen near the excavator of Caterpillar JS200, one of its heaviest machines (two tonnes), which displayed a video of their characteristics. And against this is located on the wall a video wall of nine screen showing the innovative chassis design JCB Fastrac three tons and the products that have been developed based on it.

JCB Museum

More audiovisual elements that come into play are the area where it is exposed the drive from JBC Dieselmax, which has the world speed record for a vehicle with motor diesel 350 miles per hour. A wide screen behind the vehicle shows his career in the salt flats of Utah.

JCB history concludes with a wonderwall formed by a line of four 46-inch LCD screens. In interactive mode, the screens function as an index of animated products JCB card. At other times, scroll through images of machinery company.

JCB MuseumInternational expansion

JCB has international presence in the world and has 22 plants open. To explain this expansion, in one of the rooms is projected in the soil a hemisphere and, in addition, individual display tables, equipped with LCD screens, which show in detail the activities of some of the major units have been located. An LED ticker display statistics of general expenses.

Another innovative design AV is the curved wall formed by parts crates which acts as a projection surface to show the Organization and services that the company has worldwide. Another exhibition explores products for military and includes images of the products for the action.

In the Awards section, a rear projection screen shows the distinguished visitors who have come to this original exhibition of JCB, including Prime Ministers and royalty.

JCB MuseumCompendium of technologies

The entire AV system which has been installed on this museo-exposicion of JCV are controlled from the touch panels that are located at the entrance and exit, and can only be handled by authorized personnel since they are protected with a password.

Electrosonic opted to standardize the AV equipment through installation as much as possible. Nano Delta video playback servers were used for 7thSense and also from this same manufacturer solution Delta Duo to perform the Delta Duo car display.

For the rest of the video playback systems are used BrightSign HD220 located beside the screens and control of LAN using powerline adapters. Elsewhere, video distribution is performed by CAT 5 cable extenders with DVI.

Projectors and screens

Electrosonic uses a projector of Optoma for introduction barn wall screen. The rest of the projectors are high-performance, single-chip DLP brand Christie (models dwu670-E, DS 750, DHD800) with compatible HD and SXGA formats and outputs of light in the range from 5,800 to 8,000 lumens.

JCB Museum

In terms of displays, used a model NEC 46 inch LCD videowall under Fastrac chassis to the wonderwall.

Control equipment is located in three frames with exposure to minimize cable runs. Within each rack, media players audio feeds to a AMX Precis DSP.

The speakers used are mainly of the Tannoy Di range (models Di 8DC, Di 6DC, Di 5DC). The AV system is managed by a controller AMX NI-900, to which all devices are connected through a LAN. In addition to the small control panels, monitoring and full control of each device, also has a master control built in the main frame of AV an AMX MVP-9000i-managed. These panels can only be operated by authorized personnel.


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By • 9 Jul, 2013
• Section: Audio, Study cases, OUTSTANDING, Digital signage, Display, signs distribution, Projection