The French multinational of JCDecaux outdoor communication has been located at the top of the market DooH in Latin America after acquiring 85% of the grupo Eumex, based in Mexico and specializes in furnishings, in a moment in which the purchase of Cemusa shuffles also a subsidiary of FCC in this sector, in the coming weeks.
The international expansion strategy of JCDecaux in the outdoor advertising industry is currently in its peak, following the recent acquisition of 85% of Eumexone of the main groups of street furniture in Latin America, and the possible acquisition of the subsidiary of FCC in this market area, CEMUSA.
The transaction with Eumex puts JCDecaux at the head of the market DooH in Latin America, where this company founded in 1995 in Mexico operates in eight other countries, such as Guatemala, Costa Rica, Salvador, Panama, Dominican Republic, Colombia, Chile and Argentina and expected billed for some 40 million euros this year.
Jean-Charles Decaux, co-CEO of JCDecaux, says that "the acquisition of Eumex is a key stage in our development in Latin America. Thanks to this processing operation, JCDecaux will extend its presence to seven new countries and will become the number one foreign communication in Latin America".
This leadership position in outdoor advertising in Latin America is also materialized with the active presence of Eumex in six of the cities with largest PIB per capita in this area, such as Mexico City and Monterrey, Sao Paulo, Buenos Aires, Santiago de Chile and Bogotá, the allowing JCDecaux Latin America having a network of 36,000 spaces that offer its experience in digital technology to a millionaire audience.
According to the consulting firm ZenithOptimedia, the outdoor advertising market in Latin America will increase to 8.2% in 2015, since the growth rate of the external communication will be greater than the advertising market as a whole, with a potential of 588 million consumers and the highest rate of urbanization in the world (80%).
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