In order for citizens and visitors to show and share their images and memories on these dates, Medialab-Prado's digital facade, in Madrid Plaza de las Letras, will be made available to you tomorrow, 19 December, with the slogan 'Open facade'.

Medialab Prado Facade

During the afternoon-night tomorrow, 19 December (since the 18:30h a 21:00H), Medialab Prado makes available to all Madrid citizens, especially the neighborhood of Las Letras, and visitors their digital facade to show and share their images, personal memories and messages on these Christmas dates in this 'Open Facade'.

Medialab-PradoThis is one of the initiatives that Medialab Prado, citizen production laboratory, research and dissemination of cultural and digital projects dependent on the arts area, sports and tourism of the City of Madrid, you will do over Christmas and which is part of Niels Goossens' master's project ,exchange student at Leuven University.

Citizens have to submit their images, memories or messages to Medialab Prado (both to the mail that appears on your website, like in the Facebook group created for this event) to be displayed on the date indicated on the digital facade, while inviting other citizens and visitors to see and enjoy this digital experience.

Virtual space for exchange and communication

MediaLab Prado Facade

Medialab Prado's digital facade, designed by Langarita-Navarro Architects, is part of the belgian serrería building rehabilitation project, headquarters of this citizen laboratory, which sits on its north face and is made up of 94 rectangular LED panels, that uses the system Philips Color Kinetics iColor Flex SLX.

According to the langarita-Navarro Arquitectos project, the facade is based on the LED Action Facade system, a patented model for large-format digital facades, consisting of a regular array of RGB LED nodes implemented by aluminum cones, whose section is designed to reflect the beam of light from emissive sources and improve screen viewing.

MediaLab Prado FacadeThis system has allowed to configure a digital support of irregular geometry prepared for the emission of medium resolution images (both fixed and on the move), with a viewing angle of 115o and a minimum viewing distance of 7 M. and maximum 30 M.

To improve the interaction and realization of interactive projects based on image recognition and movement, on the digital facade of Madrid's Plaza de Las Letras was installed a system of CCTV cameras color collection images in real time.

When the system is turned off, the set of cones and nodes (around 35.000) become a vibrant surface, activated by natural light and that takes away its appearance from conventional urban screens.

Medialab Prado


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by • 18 Dec, 2013
• section: display, Events, lighting