Diji-Touch is a vending machine that combines vending with dynamic advertising and it incorporates a touch screen 46 "Samsung, Microsoft Kinect sensors, NFC readers and cloud platform BroadSign digital signage.

Diji-Touch

mondelēz international It has announced that it will begin deployment in the United States of its interactive vending machine food Diji-Touch in hospitals, schools and universities as well as in other locations of large public museums and public transport stations. The aim is to promote and sell different brands such as Oreo or Sour Patch Kids and this will be installed during this year, 1,500 machines.

Diji-TouchPromoting brands will take place both endemic, with products that are introduced into the machine, as endemic across different interactive experiences that prompted consumers to interact with the Diji-Touch screen.

The interactivity of the vending machine Diji-Touch is provided via a touch screen of 46 inches Samsung the accompanying Kinect motion sensors Microsoft and NFC readers.

La pantalla permite que el usuario seleccione de forma táctil el producto que quiere comprar y mientras concluye la compra, bien con dinero o tarjeta de crédito, y salga el producto, se visualiza información de los productos con imágenes en movimiento en 3D del envase. Asimismo, cuando nadie está interactuando con ella, la máquina muestra anuncios animados y permite también que los anunciantes introduzcan campañas de publicidad dinámica que provoquen la interacción con los usuarios para lo que se incluyen diferentes experiencias de gamificación.

That is, the machine is ready to display advertisements flow at the top of the screen while a consumer is making your purchase, and display full screen ads when no one is using.

It is a machine that serves a dual purpose: provide support to promote sales of products incorporating and provide a secondary source of revenue from advertisements to insert vending operators.

Diji-TouchContent Management Cloud

For managing the content displayed on the screen Diji-Touch, mondelēz international selected the cloud platform digital signage LLC BroadSign.

The BroadSign X platform was originally designed as a management system for media companies that perform applications out-of-home. However, it is now regarded as a safe and reliable software for all kinds of digital signage experience.

Michael Miller, director of Foodservice Marketing Mondelez explains that selected BroadSign software because "it supports the interactive features of Diji-Touch and allows you to create unique connections with consumers."


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By • 1 Apr, 2014
• Section: Control, Digital signage, Display, dynamic Advertising