With the issuance of 'ICT'. Emoticons', a stamp dedicated to information and communications technologies that incorporates a QR code to download the augmented reality application, Correos has taken another step in innovation, with a program in which he explains the advantages of this technology and to which he will add two new stamps: one on the occasion of the fourth centenary of the death of El Greco and another on numismatics.

ICT Emoticons

The new technological seal, presented by the Secretary of State for Telecommunications and for the IS, Victor Calvo-Sotelo, and the President of Post office, Javier Cuesta Nuin,shows the image of a smiling emoticon and incorporates a QR code that allows you to download the augmented reality application.

The broadcast, called 'ICT'. Emoticons', It has an unlimited circulation that on this occasion has a diffusion of 26.250.000 Units printed on self-adhesive paper. With postal rate 'A', currently equivalent to 0,37 Euros, this stamp can be purchased at post offices and at the Philatelic Post Service.

Emails presentation ICT stamp EmoticonsDuring his presentation, those responsible for Correos stressed that since the invention of the stamp in 1840 by Rowland Hill, The revolution in communications is intimately linked to the postal service, as well as the technological commitment made by this postal agency, both in the area of operations and information systems.

An example of this is that Correos "was a pioneer, a decade ago, in the use of radio frequency technology (RFID) to control the time of passage through shipments through your logistics circuit, which has allowed to improve the quality of the service", Explained.

currently, Correos systems manage more than twelve million transactions daily thanks to the incorporation of technological solutions both in its network of offices and in those of distribution. "Recently, A new step has been taken with the acquisition of 10.000 Smart PDAs that will incorporate new functionalities such as card payment or the signing of online contracts, Thanks to the biometric signature. In this way, the 30.000 Post Office postmen can provide new services, thanks to technology", point from this postal agency.

One more step in technological innovation

Augmented reality emails

In this technological context, the seal dedicated to ICT "is also an example of the incorporation of technology to Philately, through tools such as QR code, Emoticons and augmented reality, that allows the combination of real images with virtual creations and that, for the first time, are incorporated into a label".

By capturing the QR code of the 'TIC' stamp. Emoticons', The user can access the download of the program that will allow him to discover the world of augmented reality, with the program 'Augmented reality stamps', which can also be done from Google Play and Apple Store.

Augmented reality emailsAfter downloading this program, by focusing the mobile continuously to the seal, The emoticon, through animation, It will 'detach' from the postal effect and explain what augmented reality technology consists of and the possibilities offered by its use in stamps. It also allows access to the video (Attached in this news) With information about stamps and augmented reality, and even share it on social networks.

To this first technological seal will be added two more throughout the year. The first will be issued on the occasion of the fourth centenary of the death of El Greco, in which you can revisit all the philatelic issues that Correos has dedicated to this great painter. The second will be dedicated to the new series of numismatics, specifically to the peseta in banknote and currency, in which, thanks to augmented reality technology, the user will be able to know in a unique and personalized way the manufacturing processes and their course.

[youtube]HTTP://youtu.be/-N8Y-itCidQ[/youtube]


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by • 24 Apr, 2014
• section: Case studies, outstanding, business, augmented reality