The demand for Ultra High Definition displays (UHD) is gradually becoming more widespread due to lower costs, which has encouraged increased sales, which already exceed one million units per month, according to a study by IHS Technology, which it anticipates will reach the 15,2 millions of units marketed at the end of 2014.

UHD TV

The push in the market of the three major manufacturers of the market has made it possible to reach, for the first time, the figure of one million Ultra High Definition TVs sold per month worldwide, according to the study you just published IHS Technology.

concretely, the sale of UHD TVs exceeded 1,1 millions of units during the month of March, which almost triples the 384.300 units sold in February. While the most spectacular increase arises when compared to last year, when the 150.000 monthly units sold.

As Linda Lin points out, senior big screen analyst at IHS Technology, "from the moment UHDTV panels were first introduced to the market in 2012, the demand for these state-of-the-art screens has been slow in growth, mainly because these types of TVs were prohibitively expensive. But with technology becoming more widespread, along with the increasingly aggressive marketing of major manufacturers, Ultra High Definition TVs are starting to take off".

UHD TVAnother factor to consider in this growth in sales is the celebration of the World Cup in Brazil, a sporting event that usually marks the increase in the sale of large format televisions (regardless of whether the user can receive 4K signals).

IHS Technology forecasts that sales of Ultra High Definition TVs will reach the 15,2 millions of units at the end of 2014, far above the 3,1 millions traded in the previous year, what represents the 6% of this year's total LCD display market.

The screens of 60 inches or larger will be the main protagonists of consumption, since they will achieve the 27% of the total space of the UHD panel. IHS Technology estimates that the demand for UHDTV panels will grow to the 68,4 millions of units in 2018, this means an increase in the 350%.


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by • 30 May, 2014
• section: display, Studies, business