Neo Advertising installs two large format screens in the Espacio Mediterráneo shopping center in Cartagena

Combining advertising content with the broadcast of sporting events has been the objective of the implementation that Neo Advertising has made in the Espacio Mediterráneo shopping center in Cartagena. Location where two large format LED screens of DS Digital Screens have been installed.

Neo Advertising continues to expand its network of screens in shopping centers with the implementation made in the Espacio Mediterráneo shopping center in Cartagena (Murcia), location where two large-format LED systems developed by DS Digital Screens.

These two LED screens are located in the restaurant area, where your main audience is located. Designed for a viewing distance that goes from the 5 up to the 75 metre, Its dimensions are 3×27 meters and its resolution is 512 X 384 Pixels. Being located in an open area with natural light, The brightness has been taken care of (> 1500 Nits) and the number of colors (16,7 Million) so that the public can enjoy all the visual intensity of the sporting spectacle.

The Espacio Mediterráneo shopping center in Cartagena has carried out this implementation with the aim of broadcasting sports content such as the World Cup or the BBVA league. It is an initiative that combines advertising with entertainment content and branded content.

As an integrator of digital signage, Neo Advertising fully manages the network of advertisers of digital Out Of Home. The integrator also uses facial recognition measurement technology that offers real data of the audience of the screens audited by Interactive OJD.

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