The energy multinational Repsol has been awarded for the corporate digital communication project, made by Neo Advertising at its headquarters in Madrid, in the VI Edition of the 'Awards for best practices in internal communication', specifically in the category of online platforms and supports.
The VI Edition of the 'Awards for best practices in internal communication', organized by the Observatory of Internal Communication and Corporate Identity, has recognized the digital signage project carried out by Repsol in its new headquarters in Madrid to achieve effective management in the relationship with its employees.
This award, which is part of the category of online platforms and supports for the effective management of internal communication, responds to the project carried out last year by the integrating company Neo Advertising, specialized in dynamic digital marketing, to create the 'paperless office' at Repsol's headquarters with the implementation and management of nine corporate channels to improve speed and relationship with employees.
This communication concept was integrated into the company's digital media to offer information of interest to employees, both on the intranet and on social networks; stream Repsol's events and shareholders' meetings worldwide at its various headquarters and promote other internal media.
In this sense, the technology used consists of 55 signature inches Samsung distributed in common spaces and influx of employees, that are managed with a Aopen and the Deneva software of Icon Multimedia. Neo Advertising is responsible for the creation of content, monitoring, maintenance and consulting of the entire digital project, including new deployments in workplaces.
The satisfaction surveys carried out after the implementation of this project reflect that it is the internal information channel with the highest valuation by its employees.. In addition, it is the most important communication network in this category worldwide in number of users. This project has been gradually extended to ten Repsol Spain centres, as well as Repsol Exploración's offices in Oslo and other countries in North and Latin America.
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• section: Case studies, Digital signage, display, Signal distribution, Events